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This publishing house was created in Vienna by Bela Horowitz and Ludwig Goldscheider in 1923. Its aim was to make the artistic world more democratic.
Today Phaidon is based in London and remains independent by limiting its publications to the artistic world and lifestyle.
Their works are recognised throughout the world and stand out for their rich contents as well as for their carefully-finished form: it is the transition from the book to the beautiful object.