Private White V.C.

Made in Manchester

The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White. The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated with added functionality and detail for the modern man.

All clothing is expertly constructed by hand in the Private White V.C. Factory, Manchester, where garments are designed and developed using only the finest regionally sourced fabrics, trims and materials.

The collection is designed by Nick Ashley, Private White V.C.’s Creative Director. Nick has a long and illustrious history in the fashion industry, having worked for Kenzo, Tod's and Dunhill Menswear amongst others. Nick’s designs are influenced by Private Jack White’s wardrobe and classic military garments, as well as his passion for motorcycle and car racing.

Private White V.C. Philosophy

"Private White V.C. is a high integrity brand; starting with wool on a sheep, weaving it locally, carefully constructing the clothes in Manchester and selling them with love to people who care about such things. These clothes are for people who have an emotional attachment to the clothes that accompany them through life."

Nick Ashley  

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