The Style Guide

"The Style Guide" is constructed as a series of street-style shots featuring some of the most stylish people in the menswear industry. But unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut. The effect is an attractive summary of the most important style advice discussed on Permanent Style over the past decade.

Words by Simon Crompton and images by Jamie Ferguson.