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JULIUS TART OPTICAL is a newly established brand that succeeds Mr. Julius Tart's original TART OPTICAL ENTERPRISE, founded in the early 1950s. With Mr. Julius's nephew Richard Tart at the helm, the brand carries on the founder's vision using modern technology and high-quality materials.
TART frames were worn by iconic figures like Albert Einstein, JFK, and James Dean, and continue to inspire modern frames like the Moscot Lemtosh with the Arnel (AR) and RAY-BAN Wayfarer with the Seafare. JULIUS TART OPTICAL honors the legacy of the past while embracing innovation.