The Casual Style Guide

A veritable who’s who of the most respected names, faces, and fits in contemporary menswear, the new Permanent Style "The Casual Style Guide" compiles a series of street-style shots with top-to-toe outfit analyses. No element is overlooked – from fabric, to fit, colour to cut, proportions to provenance. A go-to guide/thoughtful gift for those with even a passing interest in the menswear scene.

The book is organised into five sections, representing five genres or ‘paradigms’ of casual dressing: Western, Ivy, workwear, tonal and English country.

Words by Simon Crompton and images by Jamie Ferguson.